We’re living in a digital age where “digital marketing” has become synonymous with the core marketing itself, making it an indispensable requirement for business growth. The world of digital marketing offers a wide range of platforms, allowing you to promote your business organically and through paid advertising.  Starting a new business often means working with a tight budget, and carefully considering every investment.So, businesses must figure out which platform best suits their goals and what steps to take. In this blog, we’ll break down the differences between SEO and Google Ads, the two main pillars of digital marketing. Let’s dive
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Understanding your website’s traffic is crucial for business owners or marketers. Google Analytics is a powerful tool developed by Google that provides detailed insights into user behavior on your website. It helps you track where your website traffic is coming from, how long visitors stay, and whether they’re engaging with your content. You can also identify which marketing channels are driving the most traffic and conversions, whether it’s through Google organic search, paid ads, social media, or email campaigns. In July 2023, Google shifted from the old version of Google Analytics (Universal Analytics) to GA4, which is the newer setup.
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