set up google analytics 4

Step-by-Step Process to Set up Google Analytics GA4

Understanding your website’s traffic is crucial for business owners or marketers. Google Analytics is a powerful tool developed by Google that provides detailed insights into user behavior on your website. It helps you track where your website traffic is coming from, how long visitors stay, and whether they’re engaging with your content. You can also identify which marketing channels are driving the most traffic and conversions, whether it’s through Google organic search, paid ads, social media, or email campaigns.

In July 2023, Google shifted from the old version of Google Analytics (Universal Analytics) to GA4, which is the newer setup. Want to set up GA4 for your website?

Here’s a simple guide to help you get started with Google Analytics GA4 for your website.

Steps for Setting up Google Analytics 4


Go to and login with your Gmail id


Click on “Start Measuring” Button

Start measuring to create a GA4 account - Growth Accelerators


Provide the name of your account as mentioned here (Usually a company name).

Click “Next” after providing the company name.

Update Account Details as a next step for GA4 setup


Provide a “Property Name” here (usually same as Account Name), and select “Reporting Time Zone” and “Currency”.

Click “Next” after selecting the appropriate option.

As a next step in GA4 setup fill property details, location and currency


Provide the details “About Your Business” by selecting the option relevant to your business, such as industry category, business size, and how you intend to use Google Analytics for your business.

Click “Next” after selecting the appropriate option.

Business details needs to be updated as a next step in GA4 setup


Choose your goal from the options given and then click on “Create button”

Select the business onbectives in GA4 while setup


Check the relevant boxes to accept the Data Processing Terms as required by GDPR and the Measurement Controller–Controller Data Protection Terms of the data.

Now Click “I Accept”.

Accepting the GDPR compliance as a next step in GA4 setup


Accepting the terms will land you on the “Web Stream Details” screen, where you can click on the web.

Now Click “Create Stream”.

Select the data stream and click create stream while setting up GA4


To get the Google Analytics code click on – Install Manually. Copy the code and paste it into the code of every page of your website, immediately after the <head> element.

Incase you do not know how to add code on websites’ backend you may seek help from your website developer or tech team.

Code to be installed on Website for GA4 to track data. This is the final step in GA4 setup

Congrats!!! You have successfully created Google Analytics 4 Property!

Want an expert to setup your GA4?

How to Check if My Google Analytics Account is Tracking Traffic Data?

Once you’ve set up your Google Analytics property, the next step is to make sure it’s tracking data correctly. Here’s a simple way to check:

  • Open your Google Analytics account.
  • In the left menu bar, click on “Reports.”
  • Then, navigate to the “Realtime” report.


Now, go to your website using a different browser or device. Navigate around your site for a minute or two.Back in your Google Analytics dashboard, under the Realtime report, you should see at least one active user. If you see this, it means that Google Analytics is properly tracking data from your website in real-time.

This real-time check is a great way to confirm that everything is set up and working as expected with your Google Analytics account.

How to track realtime data in GA4

Learn to Share your Google Analytics Access

Sharing Google Analytics access with your team or colleagues can be useful for collaboration.

To give a new user access to your Google Analytics, follow the below steps.


Login to your Google Analytics account


Click on “Admin” in the bottom left-hand corner

Setting cogwheel button for GA4


Click “Account Access Management”

Select Account Access Management


Click the Blue + symbol in the top right corner and select “Add Users”

Adding a user in GA4


Enter the email address you wish to give the access of your GA property. Select the level of access

Click “Add” in the top right-hand corner.

Providing access to specific email ID for GA4

By following these steps, you can easily share access to your Google Analytics account with your team or counterparts, allowing them to view and analyse the data as per their assigned permissions. This promotes collaboration and helps in optimising your website’s performance based on collective insights.

Summing up

GA4 is an essential tool for understanding website performance and optimising it to enhance user experience. At Growth Accelerators, we specialize in setting up and leveraging GA data to boost our clients’ SEO performance, improve their conversion rate on the website and above all help create seamless user experience.

Finding GA4 reporting hard?

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