Not sure about an effective Google advertising budget? Don’t worry, you’re not alone. In fact, one of the most common questions that clients ask here at Growth Accelerators is “How much should be my optimal Google ads budget”. Google ad (formerly known as Google Adwords) does not...

“Change is inevitable”. This stands completely true with the ever-evolving search landscape. In the quest to further improve the user experience and relevancy on SERP (Search Engine results pages), Google’s algorithm is consistently updated and refined. To keep a competitive edge, you need to keep...

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